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Tag Manager - Setting up targeted tags

Target specific screens with unique or locally relevant content

What Are Targeted Tags?


Targeted Tags allow you to control exactly which content appears on which screens by assigning tags to both screens and content. This makes it possible to manage large networks of screens efficiently without creating multiple playlists.

Instead of building individual playlists per screen or location, you can:

  • Create one master playlist

  • Apply targeted tags to content

  • Match those tags to the appropriate screens

Only content with matching targeted tags will play on those screens.

Important: Targeted Tags operate independently from User Access Tags. Each serves a different purpose within the platform.

 

Benefits of Using Targeted Tags

  • Reduce the number of playlists you need to manage

  • Deliver location-specific or screen-specific content easily

  • Make updates faster across large screen networks

  • Avoid duplicating playlists for minor variations

⚠️ Important: Targeted Tags can only be managed by the following User Permissions:

  • Account Owners

  • Project Managers


  • How to Set Up Targeted Tags

Step 1: Access the Tag Manager

  1. Log in to your NowSignage project.

  2. From the left-hand sidebar, select Tag Manager.

  3. Click Targeted Tags.

Screenshot 2026-01-14 at 14.53.20

 

Step 2: Create Targeted Tags

  1. In the Add New Targeted Tag field, enter the name of your tag.

  2. Click Add.

  3. Repeat this process for each tag you want to create.

Bulk Import (Optional)

You can import multiple tags at once using a CSV file.

For instructions, see:

knowledgebase.nowsignage.com/how-to-import-targeted-tags-via-csv

 

Notes:

  • Each targeted tag must be unique

  • Duplicate tags are not allowed

  • Tags must be created individually unless using CSV import

 

Assign Targeted Tags to Screens

  1. Go to Screens.

  2. Search for or select the screens you want to tag.

  3. Click Apply Tags.

  4. Select the targeted tags you want to assign.

  5. Click Apply Tags to save.

Only content that matches these tags will be displayed on the selected screens.

Create a Master Playlist

  1. Navigate to the Playlists tab.

  2. Create a new playlist.

  3. Add content as usual.

 

When adding each item, you’ll see an option to assign Targeted Tags, along with a choice to Include or Exclude those tags.

 

  • Using Targeted Tags: Include vs Exclude

Targeted Tags determine where an individual playlist item will play.

Tag Logic Explained:

  • Untagged Content

    • Plays on all screens assigned to the playlist

  • Include (Default)

    • Plays only on screens with matching targeted tags

  • Exclude

    • Plays on all screens except those with matching targeted tags


Example: Excluding Specific Locations

If a campaign should run everywhere except certain locations:

  1. Assign targeted tags to the screens you want to exclude.

  2. Set the asset’s tag logic to Exclude.

  3. Add the excluded screen tags to the asset.

 

The content will now play on all screens other than the excluded ones—without duplicating playlists.

 

⚠️ Important Rules

  • A playlist item can use either Include or Exclude, not both.

  • To switch between Include and Exclude:

    • Remove all existing tags first

    • Then reapply tags using the new logic


Adding Tags to Playlist Items:

  1. Click into the targeted tag field when adding or editing a playlist item.

  2. Select one or more tags from the list.

  3. Add the item to the playlist.

You can hover over items in the playlist to see which targeted tags are applied.

Tip:If content should appear on every screen, leave the targeted tag field blank.

Screenshot 2026-01-14 at 14.33.28

 

  • Mass Management of Targeted Tags

Availability:
Mass Management is only available to:

  • Account Owners

  • Project Managers

  • Users with a custom permission granting access

More details: knowledgebase.nowsignage.com/nowsignage-cms-mass-management-actions

 

  • Apply Tags in Bulk

    (Only available to Owners & Project Managers)

  1. Select all required screens.

  2. Click Mass Management.

  3. Choose Edit Selected.

  4. Update the targeted tags field.

 

Replace Existing Tags (Important)

  • Enabling Replace all existing tags will remove all current targeted tags and replace them with the new selection.

  • Leaving the field empty will remove all targeted tags from the selected screens when saved.



 

Additional Resources