Target specific screens with unique or locallyrelevant content
What is a targeted tag?
Targeted tagging is an invaluable tool for managing multiple screens effectively. This feature allows you to designate specific advertisements or playlists to individual screens, ensuring that each display shows the most relevant content.
Target particular content to specific screens. You may have 100 screens based in different locations which require individual content based on a location by location basis. Instead of creating 100 playlists & schedules, you could create a single ‘master playlist & schedule’ apply this to all 100 screens, then use the targeted asset tagging feature to control all screens from a singular playlist but target exactly which items download to each screen.
Create a master playlist with all the content you wish to show across the whole network. When adding content to the playlist, you will have the option to give it a targeted tag. These tags are also assigned to screens, meaning only the tagged content will show on the corresponding screen and not on the rest.
Please note - Targeted tags function independently from user access tags, serving distinct purposes within the system.
Steps to setup:
- Access the tag manager - To get started, navigate to your NowSignage project and select 'Tag Manager' from the left sidebar of the platform.
- Create your targeted tags -
- Click into 'Targeted Tags', then in the 'add new targeted tag' box, type in the name of the tag you wish to create.
- Click 'add'
- To create additional tags, simply follow the same steps for each new tag you wish to add.
Please be aware that each tag must be unique and cannot be duplicated. You will need to create each tag separately.
- Assign your targeted tags to your screens -
- Search or select the screens you wish to apply the tag to, then click 'apply tags':
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- Search or Select the tags you wish to add to your screens and click the 'apply tags' button to save the update:
4. Create your 'master' playlist
Go into the playlist tab and create a new playlist. Once you have created this, you can start adding in your content in the usual way, however you will notice each time you add an item in, there is a new area to select a 'tag':
Click into this box and it will bring up a full list of your created tags. Click on the tags you wish to assign to this item (you can select multiple tags). This will then only send that item to the screens which contain that tag (in the example above, the item will only download to the tagged 'Manchester' screens).
Once you are happy with this, click 'add to playlist' and the item will be added with the associated tag. You can then hover over the items in the playlist and it will let you know which tags are applied to each item: 
Please note - If you have some generic content you wish to send to every single screen, please leave the tag area blank and this will download to all screens.
5. Create your 'master' schedule
Go into the schedules tab and create a new schedule for all of your screens. Once this is created, add your playlist to the schedule in the usual way and save the changes:
6. Apply your schedule to your screens
To apply this new schedule your screens, go into the screens tab, then click into 'screen actions' then 'update schedules for multiple screens'. You can then filter and apply this schedule to as many screens as you wish:
Now select the schedule you wish to apply to the screens, a start date, then click 'apply schedule' to save the changes. You have now set up targeted tagging.
Previewing your tagged playlists:
Once you have set this up, you can preview the exact running order of your content on a screen by screen basis. The preview feature will take tags into consideration. To access this simply go into the playlist you want to preview, then select the preview 'eye' icon:
Once you are in the preview area, on the left select the playlist you wish to preview, then the screen you wish to preview:
This this takes into consideration any tags which have been applied to the screen and the assets in the playlist. In the example above, the master playlist is sending 'a2' (which is untagged) and '2' (which has the Manchester tag) to the Manchester screens, this will be the exact behaviour on the live screen in terms of what content will be displaying.
Another example below when previewing the 'Naples' tagged screens:
